Wednesday, May 6, 2015

Why This Kolaveri Di


Coca Cola, 2011 called to ask why you're making covers of 'Why this Kolaveri Di'. But seriously, everyone remembers that song, right? Dhanush singing a seemingly nonsensical song in an exaggerated South Indian accent was probably the first Indian video to go viral immediately.

That song went from catchy to viral to annoying in one week and it got steadily more annoying everyday with newer covers and versions of it hitting YouTube, thereafter. But that was nearly 4 years ago.

This new Coca Cola ad features a Turkish version of that song, and just like the original, it is annoyingly catchy. Also, the video is so very Bollywood!